Kamarupa.co.id - We incorporate your branding into advertising, ensuring maximum customer buy-in and loyalty to your brand, whilst maintaining your brand image throughout every external communication.
There is a lot of confusion around branding and exactly what it is. Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that distinguish one product or service from another. The brand of a product or service differentiated it from the competition.
Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding is a problem-solver. Even Nike’s swish tells the consumer that this sneaker will solve your problem of running too slowly. The swish makes every consumer feel like an athlete.
The objectives that a good brand will achieve include:
- Clearly deliver a message
- Confirm your credibility in the marketplace
- Emotionally connect your target prospects with your product or service
- Motivate the buyer to make a purchase
- Create the magic bullet of user loyalty
To succeed in branding, you must understand the needs and wants of your customers and prospects. You can achieve this by integrating your brand strategies throughout your company at every point of public contact. Think of branding as though your company or organization were a living, breathing person. Imagine this person explaining who they are, why they’re valuable, and what they specifically have to offer.
As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects—and connect on an emotional level.
It’s important to spend time researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. If you’re billing yourself as the manufacturer of the longest-lasting light bulb, your brand has to live up to that.
In developing a strategic marketing plan, your brand serves as a guide to understanding the purpose of your key business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy. And remember, the effectiveness of a brand doesn’t just happen before the purchase—the brand experience has to last to create brand loyalty. In other words.